From the past to the present

We always wish for good things to come your way.

GREETINGS FOLKs began with Sijeonji 
— the letter paper once used by scholars of
the Joseon Dynasty to share heartfelt words
with family, friends, and loved ones — along
with minhwa, Korean folk paintings that
carried wishes for happiness and joy. 

In the past, people gave them hoping for
a life filled with good fortune. That warm
spirit continues today.

We reinterpret that tradition through our own

lens to create stationery with meaning.

Every piece we make holds a story.